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How Melbourne’s de Bruin brothers created an organic juice company that now makes $150,000 a month
Two brothers who quit their high flying finance careers to start an organic juice company seven years ago are now making six figures a month from a business that’s still booming in the face of coronavirus.
Will, 30, and Sam de Bruin, 33, from Melbourne, traded corporate jobs in banking and property valuation which paid them a combined $200,000 a year to sell pure fruit and vegetable juice from their family kitchen in 2013.
Seven years later, Karmic Cold Pressed Juice makes over $150,000 a month and employs 15 staff, all of whom have retained their jobs despite mounting economic pressures created by COVID-19.
The brothers credit this remarkable success to the quality of their products, all of which are still handmade with local ingredients and individually bottled by hand in central Melbourne.
Melbourne brothers Will and Sam de Bruin quit their corporate finance jobs to sell cold-pressed juice from their family kitchen in 2013. Now, they make $150,000 a month.
Karmic Cold Pressed Juice now employs 15 staff in central Melbourne, all of whom have retained their jobs despite mounting economic pressures created by COVID-19
‘We’ve always been passionate about health, wellness and fitness,’ Will told Daily Mail Australia.
‘At the time [2013], cold-pressed juice was a new form of how juice is extracted from fruit and vegetables. It’s the most pure form of juice available.’
While traditional juice is made with a rapid spinning blade that destroys key nutrients with its heat, cold-pressed juice preserves these nutrients because no heat is generated by the slow-moving hydraulic press.
Karmic juices are still handmade with local ingredients and individually bottled by hand in Melbourne
This means you get all the vitamins, minerals and enzymes typically found in fruit and vegetables when you drink cold-pressed juice.
The de Bruins’ Karmic juice contains eight kilos of vegetables for every five litres of juice, and is made without preservatives, additives or heat treatment of any kind, an enormous nutritional benefit which also presents enormous logistical challenges for the business.
The juices have a shelf life of just three days before they spoil, which means distribution has been limited to the greater Melbourne area so far.
But the de Bruins make up for this geographical limitation with their razor-sharp digital marketing prowess.
The brothers regularly collaborate with some of Australia’s best-known models and wellness influencers who endorse Karmic juices on their much-followed Instagram feeds.
The brothers regularly collaborate with some of Australia’s best-known influencers like Kim Muhovics, left, and Big Brother’s Tahan Lew-Fatt, right, who endorse Karmic juices on their much-followed Instagram feeds
‘We’re currently getting a return of 15 times our initial investment for Facebook and Instagram ads. Our repeat customer rate is 62 percent,’ said Will.
‘Our number one priority is customer satisfaction, so we go above and beyond for our clients.’
The brothers hope to open stores in Sydney, Brisbane and Perth over the next three years, before eventually expanding to open outlets in every major Australian city.
Source: Daily Mail australia
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