NewsColony

NewsColony STB unveils $20M marketing programme for tourism firms © Provided by Singapore Business Review It aims to support marketing costs and award funding boosters to companies. Singapore Tourism Board (STB) has launched a $20m marketing partnership programme to support tourism businesses during the circuit breaker period, according to an announcement. STB will fund part of the marketing costs, and provide additional funding boosters to companies that collaborate with other tourism stakeholders. According to the report, the phase two of the programme will open in early May and will receive 50% to 70% of qualified marketing costs. It will also extend to attractions, inbound travel agents, and the MICE sector. The phase one of the programme was already launched for hotels on 1 April. STB has also launched the $2m SG stories content fund to support content creators in creating compelling stories in Singapore. This will support 90% of qualifying costs, capped at $150,000 per pr...