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Ratan Tata: An unlikely friendship between a magnate and a millennial NewsColony Image copyright Shantanu Naidu Image caption Mr Naidu and Mr Tata often watch movies together It is not everyday that an octogenarian goes viral on Instagram. It’s even more unusual if that octogenarian is a billionaire businessman with a carefully cultivated reputation as a reclusive tycoon. But perhaps the most unusual bit of this particular story is the friendship which led to Ratan Tata’s emergence as India’s newest social media star. Indeed, without the help of Shantanu Naidu, the 27-year-old who introduced him to the social media platform and taught him about hashtags and trends, the world would not have discovered their latest “man crush”. Mr Naidu hopes that the mix of old family pictures, snapshots of dogs and photographs of the mogul’s younger days – including one from five decades earlier which garnered more than half a million hits – will give people a glimpse of the man behind the t...