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Best friends make $100,000 in a WEEK selling a facial mask and hydrating moisturiser
Founders of Yamco Skin Tony Yammine (left) and Daniel Saad (right)
Young friends who launched their skincare company in the middle of the COVID-19 crisis have seen sales equalling $100,000 in a week – and have put it down to the clever use of a hashtag.
Yamco Skin founders Tony Yammine, 22, and Daniel Saad, 28, raked in the incredible sum after labelling their beloved clay mask and hydrating moisturiser #NoFilter, and using it as a hashtag on Instagram.
It’s a commonly used phrase 267million reposts on the social media app alone, meaning the men would find themselves garnering followers – and customers – who were also searching through that tag.
‘Our idea was to launch a brand that represented inner beauty and being comfortable within your own skin,’ Mr Yammine, who is from Cronulla, south of Sydney, told FEMAIL.
‘The idea and promise is that by using Yamco, there is no need for social media edits or filters.’
After a year of research, liaising with dermatologists and learning about the skincare industry, Yamco Skin offered its first products within the #NoFilter range – a Detoxifying Clay Mask ($59.99) and Hydrating Moisturiser ($49.99).
The Yamco Skin founders raked in the incredible sum after labelling their beloved clay mask and hydrating moisturiser #NoFilter, and using it as a hashtag on Instagram
After a year of research, liaising with dermatologists and learning about the skincare industry, Yamco Skin offered its first products within the #NoFilter range – a Detoxifying Clay Mask (pictured) and Hydrating Moisturiser ($49.99)
The mask contains kaolin clay to remove impurities, matcha green tea extract to stimulate microcirculation and allantoin for the healing of acne scars.
While the moisturiser contains anti-inflammatory shea butter, jojoba oils for promoting softness of the skin and cacao for relieving dryness.
‘We have combined creative marketing using the #NoFilter hashtag with a product that truly works and delivers on its promise,’ he continued.
‘We have combined creative marketing using the #NoFilter hashtag with a product that truly works and delivers on its promise,’ he continued
The brand sold 4,000 clay masks and moisturisers last week when they launched, proving that not every company will be suffering during the global health pandemic
‘Yamco Skin is experiencing exponential growth with some of the biggest social media influencers jumping on board to talk about and demonstrate our products.’
The brand sold 4,000 clay masks and moisturisers last week when they launched, proving that not every company will be suffering during the global health pandemic.
‘Due to the popularity and demand, Yamco Skin is already developing a third product which will be released by the end of the year,’ Mr Yammine said.
You can find Yamco Skin products on their website.
Source: Sound Health and Lasting Wealth
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