Liquorland will NOT honour price of heavily discounted slabs of beer featured on their website

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Liquorland will NOT honour price of heavily discounted slabs of beer featured on their website

Liquorland has refused to honour sales of heavily discounted slabs of beer after accidentally pricing the product at just $17.50.

A technical error on the bottle shop’s website meant slabs of Mountain Goat Steam Ale were mistakenly offered on Tuesday for the bargain amount rather than the actual $59 price tag.

Liquorland had fixed the error by Tuesday evening and said all customers who had bought the cases would be refunded in full.

Melburnians were among those most keen to take advantage of the glitch after Premier Daniel Andrews scrapped the two-household limit on outdoor gatherings.

Liquorland has refused to honour sales of beer slabs priced at just $17.50 rather than the actual $59 price tag. One customer’s discounted basket after buying 10 of the cheap slabs is pictured

Liquorland said all customers who had snapped up the cases would have their orders cancelled and be refunded in full. (stock image)

‘Dan said get on the beers and Liquorland followed instructions. Absolute fill up this afternoon, the mountain goats are on them!’ one person wrote on Twitter.

While Liquorland would not comment on the number of slabs sold for the wrong price, commenters on Reddit said the beer had sold out on the chain’s website.

The company later said they were entitled to cancel the orders. 

‘The terms and conditions on the Liquorland website state that we reserve the right to correct pricing errors made due to human error, computer malfunction or other reason,’ the company said in a statement.

‘The wrong price was displayed for Mountain Goat Organic Steam Ale Can 375ml slabs earlier today on the Liquorland website.  

‘The product is no longer orderable and customers who placed orders when the incorrect price was displayed have not been charged.’

Melburnians were among those most keen to take advantage of the glitch and urged each other to get online and score themselves a cheap deal

Commenters on Reddit said the beer had sold out on the chain’s website, although Liquorland would not say how many mistakenly-priced slabs had been bought

Customers weren’t all impressed by the compromise, with one Twitter user joking Liquorland’s social media team were in for a tough day explaining why Melburnians couldn’t ‘get back on the beers’

Some of those who had bought the discounted slabs were unimpressed with the chain’s compromise, saying the chain were being stingy.

‘Did you think of even honouring just one – maybe a voucher?’ one person wrote in response to the statement on Twitter.

‘Today in “jobs you don’t want”, being the social media manager at Liquorland and explaining why you’re not looking after all those in Victoria trying to get back on the beers with $17.50 Mountain Goat Steam Ale slabs,’ another wrote.

A Liquorland spokeswoman told Daily Mail Australia the company ‘sincerely apologised’ to those disappointed by the glitch. 

‘While we’d love to help Melburnians “get on the beers”, unfortunately we are unable to honour these sales due to the laws around floor pricing,’ the spokeswoman said.

Source: Daily Mail Australia | World News

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